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Goal setting is useful for achieving milestones, but it doesn’t help to cement habits. According to James Clear, author of Atomic Habits, once goals are achieved, people easily fall back on old habits. Whether it’s losing weight or exercising, goal-driven outcomes result in a sense of accomplishment and an allowance to return to the previous routine, even when it’s old habits that generate unwanted outcomes.

Blockii addresses this by creating micro habit templates – minor actions that lead to daily habits.